Our special panel on industry challenges brought up scalability. Joe Marks (Disney Research) challenged the industry to use AI to create meaningful encounters between virtual characters and thousands of humans in theme parks. Can autonomous characters replace human actors? Can AI enable a human to engage many humans at once? Bob Sottilare (US Army) needs to train warfighters faster and cheaper. Can intelligent training systems motivate people to learn and do so more often? Miguel Encarnacao (Humana) wants to motivate people to to be healthy with games. He needs to motivate large numbers of people, and engage them for very long durations. The common theme is motivation and engagement of greater numbers of people for longer durations of time.

Scalability can also be motivation for player modeling. Procedural content generation, the automated creation of content in games, has the potential of creating unique experiences for all players in games.